Enhancing Doctor Performance on Online Health Platforms: The Role of Service Diversity and Differentiation in Patient Choice

Authors

Zixuan Wang, School of Management, Huazhong University of Science and Technology, Wuhan 430074, Chi-na
Zhaohua Deng, School of Management, Huazhong University of Science and Technology, Wuhan 430074, Chi-na
Guorui Fan, School of Management, Huazhong University of Science and Technology, Wuhan 430074, Chi-naFollow

Recommended Citation

Wang, Zixuan; Deng, Zhaohua; and Fan, Guorui, "Enhancing Doctor Performance on Online Health Platforms: The Role of Service Diversity and Differentiation in Patient Choice" (2024). WHICEB 2024 Proceedings. 53.
https://aisel.aisnet.org/whiceb2024/53