The impact of live broadcast content inconsistency on consumer forgiveness behavior

Authors

Chao Zhao, Shenyang University of Technology, Shenyang 110870, ChinaFollow
Yuqing Qi, Shenyang University of Technology, Shenyang 110870, China

Recommended Citation

Zhao, Chao and Qi, Yuqing, "The impact of live broadcast content inconsistency on consumer forgiveness behavior" (2024). WHICEB 2024 Proceedings. 51.
https://aisel.aisnet.org/whiceb2024/51