Investigating the Impact of Cultural Tourism NFTs’ Perceived Value and Experiential Evaluation on WOM of a Tourism Destination: A Generational Difference Moderation Approach

Authors

Yuchen Zhao, National Research Center of Cultural Industries, Central China Normal University, Wuhan 430079, China
Yihong Zhan, National Research Center of Cultural Industries, Central China Normal University, Wuhan 430079, ChinaFollow

Recommended Citation

Zhao, Yuchen and Zhan, Yihong, "Investigating the Impact of Cultural Tourism NFTs’ Perceived Value and Experiential Evaluation on WOM of a Tourism Destination: A Generational Difference Moderation Approach" (2024). WHICEB 2024 Proceedings. 34.
https://aisel.aisnet.org/whiceb2024/34