Research on Consumer Repurchase Intention of Mystery Boxes——Based on Structural Equation Model

Authors

Wanqing Feng, Sichuan University, No. 29 Wangjiang Road, Chengdu, PR China
Zilu Yang, Sichuan University, No. 29 Wangjiang Road, Chengdu, PR China
Lu Huang, Sichuan University, No. 29 Wangjiang Road, Chengdu, PR ChinaFollow

Recommended Citation

Feng, Wanqing; Yang, Zilu; and Huang, Lu, "Research on Consumer Repurchase Intention of Mystery Boxes——Based on Structural Equation Model" (2024). WHICEB 2024 Proceedings. 29.
https://aisel.aisnet.org/whiceb2024/29