Can gamification motivate doctors’ online contributions? Empirical evidence from an online healthcare platform in China

Authors

Zhiying Cheng, Guangdong University of Technology, 161 Yinglong Road, Guangzhou 510520, China
Zilong Wang, Guangdong University of Technology, 161 Yinglong Road, Guangzhou 510520, China
Hualong Yang, Guangdong University of Technology, 161 Yinglong Road, Guangzhou 510520, ChinaFollow

Recommended Citation

Cheng, Zhiying; Wang, Zilong; and Yang, Hualong, "Can gamification motivate doctors’ online contributions? Empirical evidence from an online healthcare platform in China" (2024). WHICEB 2024 Proceedings. 27.
https://aisel.aisnet.org/whiceb2024/27