Research on the Influence of Knowledge Marketing Characteristics on Consumer Stickiness in E-commerce Live Broadcasting: the Mediating Role of Fow Experience

Authors

Lei Han, China University of Geosciences, Wuhan, 430074, China
Ying Xiong, China University of Geosciences, Wuhan, 430074, ChinaFollow

Recommended Citation

Han, Lei and Xiong, Ying, "Research on the Influence of Knowledge Marketing Characteristics on Consumer Stickiness in E-commerce Live Broadcasting: the Mediating Role of Fow Experience" (2024). WHICEB 2024 Proceedings. 21.
https://aisel.aisnet.org/whiceb2024/21