Why College Students Prefer to Study on Online Video-Sharing Platforms: The Case of Bilibili Platform

Authors

Jing Yang, College of Business Administration, Nanjing University of Finance and Economics, Nanjing, ChinaFollow
Tingyu Zhang, College of Business Administration, Nanjing University of Finance and Economics, Nanjing, China
Jiaxin Gao, Hongshan College, Nanjing University of Finance and Economics, Nanjing, China
Zheshi Bao, College of Business Administration, Nanjing University of Finance and Economics, Nanjing, China
Hongyan Liang, College of Business Administration, Nanjing University of Finance and Economics, Nanjing, China
Hangming Zhang, School of Management Science and Engineering, Nanjing University of Finance and Economics, Nanjing, China

Recommended Citation

Yang, Jing; Zhang, Tingyu; Gao, Jiaxin; Bao, Zheshi; Liang, Hongyan; and Zhang, Hangming, "Why College Students Prefer to Study on Online Video-Sharing Platforms: The Case of Bilibili Platform" (2024). WHICEB 2024 Proceedings. 15.
https://aisel.aisnet.org/whiceb2024/15