Effect of Consumers’ Perceived Financial Constraint on Online New Product Purchase Intention

Authors

Qi Feng, Guangdong University of Finance & Economics, School of Business Administration, Guang-zhou GD 510320, China
Minghan Su, Guangdong University of Finance & Economics, School of Business Administration, Guang-zhou GD 510320, China
Jianming Zhou, Guangdong University of Finance & Economics, School of Business Administration, Guang-zhou GD 510320, ChinaFollow

Recommended Citation

Feng, Qi; Su, Minghan; and Zhou, Jianming, "Effect of Consumers’ Perceived Financial Constraint on Online New Product Purchase Intention" (2024). WHICEB 2024 Proceedings. 12.
https://aisel.aisnet.org/whiceb2024/12