Research on the Influence Mechanism of Perceived Customer Service Quality on Consumers' Purchase Decisions on E-commerce Platforms

Authors

Limeng Wang, School of Economics and Management, Nanjing University of Science and Technology, Nanjing 210094, China
Li Li, School of Economics and Management, Nanjing University of Science and Technology, Nanjing 210094, ChinaFollow
Ying Chen, School of Economics and Management, Nanjing University of Science and Technology, Nanjing 210094, China

Recommended Citation

Wang, Limeng; Li, Li; and Chen, Ying, "Research on the Influence Mechanism of Perceived Customer Service Quality on Consumers' Purchase Decisions on E-commerce Platforms" (2024). WHICEB 2024 Proceedings. 101.
https://aisel.aisnet.org/whiceb2024/101