Research Hotspots and Frontier Analysis of Digital Marketing in China

Authors

Jiangping Wan, School of Business Administration, South China University of Technology, Guangzhou, 510640, ChinaFollow
Qianling Feng, School of Business Administration, South China University of Technology, Guangzhou, 510640, China
Qingchen Wu, School of Business Administration, South China University of Technology, Guangzhou, 510640, China

Recommended Citation

Wan, Jiangping; Feng, Qianling; and Wu, Qingchen, "Research Hotspots and Frontier Analysis of Digital Marketing in China" (2023). WHICEB 2023 Proceedings. 66.
https://aisel.aisnet.org/whiceb2023/66