A Study of Consumer Purchase Intentions in E-commerce livestreaming for Eye Health Products Based on Product and Host Discourse Attributes

Authors

Zilong Wang, Guangdong University of Technology, No. 100, Waihuan West Road, Guangzhou Univer-sity City, Panyu District, Guangzhou, ChinaFollow
Wenkai Zhang, Guangdong University of Technology, No. 100, Waihuan West Road, Guangzhou Univer-sity City, Panyu District, Guangzhou, China
Zecheng Liang, Guangdong University of Technology, No. 100, Waihuan West Road, Guangzhou Univer-sity City, Panyu District, Guangzhou, China

Recommended Citation

Wang, Zilong; Zhang, Wenkai; and Liang, Zecheng, "A Study of Consumer Purchase Intentions in E-commerce livestreaming for Eye Health Products Based on Product and Host Discourse Attributes" (2023). WHICEB 2023 Proceedings. 56.
https://aisel.aisnet.org/whiceb2023/56