An Empirical Study of Factors Affecting the Performance of IP Derivatives Crowdfunding: a Brand Extension Perspective

Authors

Maidan Ding, Huazhong University of Science & Technology, Wuhan 430074, China
Ling Zhao, Huazhong University of Science & Technology, Wuhan 430074, ChinaFollow

Recommended Citation

Ding, Maidan and Zhao, Ling, "An Empirical Study of Factors Affecting the Performance of IP Derivatives Crowdfunding: a Brand Extension Perspective" (2023). WHICEB 2023 Proceedings. 35.
https://aisel.aisnet.org/whiceb2023/35