The influence of the thematic coherency of CSR activities on users' purchase intention on e-commerce platforms

Authors

Xvyuge Peng, China University of Geosciences, Wuhan 430078, China
Jundong Hou, China University of Geosciences, Wuhan 430078, ChinaFollow

Recommended Citation

Peng, Xvyuge and Hou, Jundong, "The influence of the thematic coherency of CSR activities on users' purchase intention on e-commerce platforms" (2023). WHICEB 2023 Proceedings. 13.
https://aisel.aisnet.org/whiceb2023/13