A Research on the Impact of Reverse Logistics Service Quality on Consumer Loyalty in O2O Fresh Food E-commerce Enterprises

Authors

Mengyu Tu, School of Economics and Management, China University of Geosciences, Wuhan, 430000, China
Qi Zhang, School of Economics and Management, China University of Geosciences, Wuhan, 430000, ChinaFollow

Recommended Citation

Tu, Mengyu and Zhang, Qi, "A Research on the Impact of Reverse Logistics Service Quality on Consumer Loyalty in O2O Fresh Food E-commerce Enterprises" (2022). WHICEB 2022 Proceedings. 45.
https://aisel.aisnet.org/whiceb2022/45