Abstract

What factors affect the continuous use of B2B platforms by intelligent engineering companies is an important issue. Based on the theory of resource complementarity, a model of influencing factors for intelligent engineering companies to continue using the B2B platform is constructed, and four influencing factors including the complementary resources given by the platform, the complementary resources given by the company, interaction quality, and exploration and exploitation capability are analyzed. Using SmartPLS 3.0 to analyze 217 survey data, the results show that the complementary resources given by the platform and companies have positive impact on the interaction quality, and the complementary resources given by the platform have positive effect on the exploration and exploitation capabilities. Interaction quality has positive impact on the company’s continuous use intention of the B2B platform. The complementary resources given by the company have no positive impact on the exploration and exploitation capabilities, and the exploration and exploitation capabilities have no positive impact on the company’s continuous use intention of the B2B platform. Finally, some suggestions are proposed to increase the company’s continuous use intention of B2B platform.

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