The Benefit Coordination Mechanism of Cloud Platforms for Rural Cultural Tourism Based on a Case Analysis of TikTok, AAuto, and Bilibili

Authors

Yueying Li, School of Public Administration, University of Electronic Science and Technology of China, China
Guoyin Jiang, School of Public Administration, University of Electronic Science and Technology of China, China；School of Management and Economics, University of Electronic Science and Technology of China, ChinaFollow
Wanqiang Yang, School of Public Administration, University of Electronic Science and Technology of China, China

Abstract

The benefit coordination mechanism of cloud platforms directly affects platform enterprises’ competitiveness and plays a vital role in enterprises’ sustainable development. In this study, we design a benefit coordination mechanism of cloud platforms for rural cultural tourism by summing-up the two dimensions of the proportion of online and offline user time and the degree of commercialization of TikTok, AAuto, and Bilibili. Research shows that cloud platforms’ four benefits are platform traffic, advertising penetration, community ecology, and commercial monetization capabilities. Their interaction is the key to benefitting from cloud platforms. The provided benefit mechanism of the cloud platform for rural cultural tourism can provide theoretical reference and decision-making support for platform enterprises.

Recommended Citation

Li, Yueying; Jiang, Guoyin; and Yang, Wanqiang, "The Benefit Coordination Mechanism of Cloud Platforms for Rural Cultural Tourism Based on a Case Analysis of TikTok, AAuto, and Bilibili" (2021). WHICEB 2021 Proceedings. 39.
https://aisel.aisnet.org/whiceb2021/39