This study examines the effects of digital strategic actions sequences on business value in long-term competitive dynamics. Based on the competitive dynamics theory and configurational perspective, we first use fuzzy-set qualitative comparative analysis to analyze the news data of Chinese online tourism industry, and find out the corresponding configurations of digital strategic actions. Then, we use panel regression to explore the relationship between the unpredictability and complexity of digital strategic actions sequences and competitive performance in the continuous competitive interaction, and find the inverted U-shaped relationship between them. Finally, we discuss implications for theory and practice.
Hu, Lewei; Zhao, Jing; and Jiang, Yi, "E-commerce Platform Resources, Sequences of Digital Strategic Actions and Competitive Advantage: An Empirical Study from Online Tourism Industry" (2021). WHICEB 2021 Proceedings. 20.