E-commerce Platform Resources, Sequences of Digital Strategic Actions and Competitive Advantage: An Empirical Study from Online Tourism Industry

Authors

Lewei Hu, School of Business, Jianghan University;Institute of Intelligent Decision-making, Jianghan UniversityFollow
Jing Zhao, Research Center for Digital Business Management, School of Economics and Management, China University of Geosciences
Yi Jiang, Research Center for Digital Business Management, School of Economics and Management, China University of Geosciences

Abstract

This study examines the effects of digital strategic actions sequences on business value in long-term competitive dynamics. Based on the competitive dynamics theory and configurational perspective, we first use fuzzy-set qualitative comparative analysis to analyze the news data of Chinese online tourism industry, and find out the corresponding configurations of digital strategic actions. Then, we use panel regression to explore the relationship between the unpredictability and complexity of digital strategic actions sequences and competitive performance in the continuous competitive interaction, and find the inverted U-shaped relationship between them. Finally, we discuss implications for theory and practice.

Recommended Citation

Hu, Lewei; Zhao, Jing; and Jiang, Yi, "E-commerce Platform Resources, Sequences of Digital Strategic Actions and Competitive Advantage: An Empirical Study from Online Tourism Industry" (2021). WHICEB 2021 Proceedings. 20.
https://aisel.aisnet.org/whiceb2021/20