Abstract
Digital technology has brought new technological changes to economic development and has become one of the important factors affecting the uncertainty of the market environment. It also provides a new direction for enterprises' technological innovation. In the past two years, the spread of COVID-19 has further aggravated the uncertainty of the market environment. In this context, this article uses China's Shanghai and Shenzhen A-share listed companies as a sample to empirically test the impact of corporate technological innovation on customer concentration and the impact of market environment uncertainty on the relationship between the two. Then further explored whether the effect of market environment uncertainty has differences on enterprises with different property rights. The study found that enterprise technological innovation has a significant positive effect on customer concentration, the product market competition has a positive adjustment effect on both. In contrast, environmental uncertainty has a negative adjustment effect on both. The uncertainty of the market environment has a different impact on enterprises with different property rights.
Recommended Citation
Wang, Wendi; Qu, Wenbin; and Wang, Xiaofeng, "Enterprise Technology Innovation and Customer Concentration under the Uncertainty of Market Environment" (2021). WHICEB 2021 Proceedings. 10.
https://aisel.aisnet.org/whiceb2021/10