Abstract
With the increasing number of virtual communities, it was challenging to retain existing users and encourage their continued participation in recent years. A research framework to investigate virtual community users' continuance intention was proposed from the perspective of quality. Based on the empirical study, it was found that information and system quality directly affected functional benefits and social benefits, which ultimately determined users’ continuance intention to get and to provide information. Furthermore, by modeling information quality and system quality as multifaceted constructs, the results revealed key quality concerns in relationship-based virtual communities. The conclusions had a certain significance on theoretical research and management practice.
Recommended Citation
Qu, Fei and Wan, Lan, "The Research of Users’ Continuance Intention in Relationship-Based Virtual Communities from the Perspective of Quality" (2020). WHICEB 2020 Proceedings. 75.
https://aisel.aisnet.org/whiceb2020/75