Abstract
Studying the influencing factors of users' willingness to continue using online health information will help the online health platform to provide health information that meets users' needs and improve the users' experience, and can promote the popularization of health information. Based on the theory of expectation confirmation, this study explores the influencing factors of users' willingness to continue to use online health information from the perspectives of information quality and health literacy theory, and uses PLS to verify the conceptual model. The research results show that: (1) Both users' satisfaction and perceived usefulness positively significantly affect the willingness to use online health information continuously and the perceived usefulness has a decisive influence.(2) Perceived usefulness plays a part intermediary role between the quality of information content and the users' continued willingness to use online health information, and it partially plays a intermediary role between the credibility of information sources and the users' willingness to use online health information continuously. (3) Users' health literacy negatively regulates the relationship between information source credibility and perceived usefulness, and positively regulates the relationship between information content quality and perceived usefulness.
Recommended Citation
Liu, Weilong and Xi, Daojia, "Research on the Influencing Factors of the Continuous Use of Online Health Information —Health Literacy as a Moderator" (2020). WHICEB 2020 Proceedings. 63.
https://aisel.aisnet.org/whiceb2020/63