Mobile O2O Commerce Platform Quality: Scale Development and Validation

Authors

Lin Liu, School of Management Science and Engineering, Anhui University of Technology, China; Research Centre of Decision and Behavior Science, Anhui University of Technology, China
Fang Wang, School of business, Anhui University of Technology, China; Research Centre of Decision and Behavior Science, Anhui University of Technology, ChinaFollow
Haoyue Xu, School of business, Anhui University of Technology, China; Research Centre of Decision and Behavior Science, Anhui University of Technology, China
Jinnan Wu, School of business, Anhui University of Technology, China; Research Centre of Decision and Behavior Science, Anhui University of Technology, China

Abstract

The Drainage effect of mobile O2O commerce is closely related to the platform quality. However, to date there has been no measure specifically designed to measure mobile O2O commerce platform quality (MCPQ). The purpose of this study is to develop a scale for measuring MCPQ based on the IS success model. Exploratory factor analysis (study 1) and confirmatory factor analysis (study 2) were performed on 613 samples. Results showed that the scale of MCPQ is a reliable and valid instrument, and that mobile O2O commerce platform quality is a multi-dimensional construct composed of five dimensions, i.e., interface design, operational efficiency, content quality, demand responsiveness, and privacy protection.

Recommended Citation

Liu, Lin; Wang, Fang; Xu, Haoyue; and Wu, Jinnan, "Mobile O2O Commerce Platform Quality: Scale Development and Validation" (2020). WHICEB 2020 Proceedings. 56.
https://aisel.aisnet.org/whiceb2020/56