Abstract
E-commerce has become an important tool for both small and large businesses worldwide and transformed business and industries over the past decades. In this paper, we start from resource-based view and define the two types of M&As of online retailers – online-to-online and online-to-offline M&As. According to RBV, we hypothesize that for internet retailers whose sales are dominantly from online, they are more likely to proceed an online-to-offline M&A than an online-to-online M&A; And for internet retailers whose sales are dominantly from offline, they are more likely to proceed an online-to-online M&A. We will use a sample of online platforms in U.S. to test our hypothesis. Implications for study and future research will be discussed.
Recommended Citation
Zhao, Liang, "What are Online Retailers Looking For An Empirical Study of M & A by Online Retailers Short Research Papers" (2020). WHICEB 2020 Proceedings. 44.
https://aisel.aisnet.org/whiceb2020/44