Abstract
The objective of this work is to find what kind of pictures will evoke more mental imagery of the potential travelers and make them more likely to choose the destination for their next trip. The study use the psychological theory of mental imagery and the self-categorization theory to build 7 hypothesis. Two online experiments will be manipulated to test these hypothesis of the study. The findings could help the destination managers to design and show different kinds of pictures on their website to certain potential travelers.
Recommended Citation
Bi, Nan and Yin, Chengyue, "Mental Imagery of Travelling Destination: Pictures on the Website" (2019). WHICEB 2019 Proceedings. 5.
https://aisel.aisnet.org/whiceb2019/5
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