Abstract
The homogenization of products has caused e-commerce platform merchants to provide differentiated services to consumers through value-added services, in order to enhance the competitiveness of the market. Introduce the value-added service level factor in the e-commerce environment, consider the impact of e-commerce platform merchants providing value-added services on supply chain pricing, construct a secondary supply chain for manufacturers and e-commerce platform merchants, and compare and analyze centralized decision-making supply chains and dispersion decision-making supply chain pricing decisions. The simulation analysis shows that the increase of the value-added service level coefficient in a certain range has a positive stimulation effect on the product pricing of the e-commerce platform. Centralized decision-making supply chain and decentralized decision-making supply chain have a critical value for product pricing, and centralized decision-making supply chain is more sensitive to value-added services.The impact of the value-added service level on the overall profit of the centralized decision-making supply chain is less than the overall profit of the decentralized decision-making supply chain.
Recommended Citation
Pan, Jili; Zhou, Xinjian; and You, Wenjing, "The pricing decision strategy of value-added services in two-stage supply chain with e-commerce platform" (2019). WHICEB 2019 Proceedings. 37.
https://aisel.aisnet.org/whiceb2019/37