Abstract
This paper constructs the index dimension of online logistics service quality review information from the two aspects of e-commerce logistics service quality factors and online review information characteristic factors, builds a structural equation model of online logistics service quality reviews information on consumers' purchase intention. Empirical method is used to verify and analyze the model and hypothesis. The results show that six variables of e-commerce logistics service quality, including timeliness, reliability, empathy and online review information, such as value, quality and amount, acting on consumers' purchase intention, timeliness indirectly affects consumers' purchase intention through the value and amount of online review information, while empathy indirectly affects consumers' purchase intention through the value of online review information. On this basis, the analysis results are discussed, and relevant suggestions are put forward for logistics enterprises and online shop sellers to create a good environment for consumers online shopping.
Recommended Citation
Li, Duo; Zhang, Xumei; and Zheng, Anwen, "The Impact of Online Logistics Service Quality Review Information on Consumers' Purchase Intention" (2019). WHICEB 2019 Proceedings. 27.
https://aisel.aisnet.org/whiceb2019/27