Abstract
With the rapid development of Web 2.0, online public opinion has become an issue in the companies’ development process. With numerous user-generated contents about real-world events generated almost in real-time, monitoring, evolution and management of online public opinion play the critical role for the healthy development of enterprises. By collecting articles about public opinion on the corporate network from CNKI and using Citespace based on social network analysis, we have combed the context of current research in this area, analyzed the characteristics of the current research on this topic, excavated research rules in this field and summarized research results to provide references for further study.
Recommended Citation
Li, Yuanheng; Tu, Yan; and Li, Xuefeng, "Study on Enterprises’ Internet Public Opinion Area Hotspots Based on Social Network Analysis" (2018). WHICEB 2018 Proceedings. 68.
https://aisel.aisnet.org/whiceb2018/68