The Business Talents Cultivation of Cross-border E-commerce under “the Belt and Road Initiative”

Authors

Ai Xu, International Business Faculty, Beijing Normal University Zhuhai, China
Shi Tang, International Business Faculty, Beijing Normal University Zhuhai, China
Yijia Gao, Business School, Chung Yuan Christian University, China
Zongqing Zhou, College of Hospitality and Tourism Management, Niagara University, USA

Abstract

Along with “the Belt and Road Initiative”, China’s cross-border e-commerce has been developed rapidly, which will certainly bring new challenges for talents cultivation in the Higher Education. The paper analyzes the new requirements for business talents under cross-border e-commerce. And then a cultivation system was proposed by examining the five major programs in our university. The cultivation objectives, the curriculum and the practical module are elaborated. Finally, some suggestions on the implementation of this cultivation system are put forward.

Recommended Citation

Xu, Ai; Tang, Shi; Gao, Yijia; and Zhou, Zongqing, "The Business Talents Cultivation of Cross-border E-commerce under “the Belt and Road Initiative”" (2018). WHICEB 2018 Proceedings. 40.
https://aisel.aisnet.org/whiceb2018/40