Exploring Users’ Intention to use QQ's Various Functions based on Social Cognitive Theory

Authors

Xun Wang, School of Economic Information Engineering, Southwestern University of Finance and Economics, Chengdu, 611130, China
Ying Wu, School of Accounting, Southwestern University of Finance and Economics, Chengdu, 611130, China
Chuan Luo, School of Economic Information Engineering, Southwestern University of Finance and Economics, Chengdu, 611130, China
Yalan Li, School of Economic Information Engineering, Southwestern University of Finance and Economics, Chengdu, 611130, China

Abstract

Based upon social cognitive theory, this study explores the effect of personal and environment factors on users’ intention to use QQ’s various functions. Online survey is used to collect data in China. The results show that relationship benefit, switching cost, compatibility and subjective norms can significantly affect users’ intention to use QQ’s various functions. Whereas image benefit, perceived advantage and popularity have no effect. Finally, we propose the theoretical contribution and practical implication of this study.

Recommended Citation

Wang, Xun; Wu, Ying; Luo, Chuan; and Li, Yalan, "Exploring Users’ Intention to use QQ's Various Functions based on Social Cognitive Theory" (2018). WHICEB 2018 Proceedings. 30.
https://aisel.aisnet.org/whiceb2018/30