Factors Influencing Purchase Intention under Indent Buying Model on Wechat

Authors

Taiye Luo, Department of Management, Xinhua College of Sun Yat-sen University, ChinaFollow
Mengtao Zhang, Department of Finance and Accounting, Xinhua College of Sun Yat-sen University, China
Jing Li, Department of Management, Xinhua College of Sun Yat-sen University, ChinaFollow

Abstract

Indent buying on Wechat is a new e-commerce model in China. Product trade is different from ordinary online shopping under this model. We conducted an empirical study and found that trust, information quality and perceived value have significant impact on consumers’ intention to purchase indent buying products. Information quality and word of mouth significantly influence consumers’ perceived value.

Recommended Citation

Luo, Taiye; Zhang, Mengtao; and Li, Jing, "Factors Influencing Purchase Intention under Indent Buying Model on Wechat" (2016). WHICEB 2016 Proceedings. 3.
https://aisel.aisnet.org/whiceb2016/3