Behavior Coordination in E-commerce Supply Chains

Authors

Yanhong Zhang, Institute of system Engineering of Hydraulic and Hydroelectricity School, Wuhan University, Wuhan,430072, ChinaFollow
Xianjia Wang, Institute of system Engineering of Hydraulic and Hydroelectricity School, Wuhan University, Wuhan,430072, China
Zhijie Chen, School of Management, Wuhan textile University, Wuhan,430073, China

Abstract

This paper studies the behavior coordination of members in e-commerce supply chains with cooperative game theory. Under the environment of e-commerce, the retailers and the supplier can maximize their profits through the cooperation with the information provider. We study this cooperation by means of cooperative game theory and emphasize the importance of the information provider in the cooperation. We give a core allocation and a solution for these games.

Recommended Citation

Zhang, Yanhong; Wang, Xianjia; and Chen, Zhijie, "Behavior Coordination in E-commerce Supply Chains" (2015). WHICEB 2015 Proceedings. 65.
https://aisel.aisnet.org/whiceb2015/65