Research on the Challenges and Business Model Innovation of Online Travel Booking in the New Normal Economy —Based on the Creating Customer Theory

Authors

Mingli Zhang, School of Literature Law and Economics, Wuhan University of Science and Technology, Wuhan, 430081, ChinaFollow
Wei Zuo, School of Literature Law and Economics, Wuhan University of Science and Technology, Wuhan, 430081, ChinaFollow
Hongping Zheng, School of Literature Law and Economics, Wuhan University of Science and Technology, Wuhan, 430081, ChinaFollow

Abstract

China's economic and social development has entered into a stage of steady growth, structural adjustment and innovation-driven leading. In the "new normal economy ", the business model of China's online travel booking is facing the new overturning and challenges, which is unable to ensure the sustainable development of the companies without innovation. Based on creating customer theory and combining with consumers’ experiences, this article proposes the changes and innovation of business model of online travel booking in the new normal economy.

Recommended Citation

Zhang, Mingli; Zuo, Wei; and Zheng, Hongping, "Research on the Challenges and Business Model Innovation of Online Travel Booking in the New Normal Economy —Based on the Creating Customer Theory" (2015). WHICEB 2015 Proceedings. 40.
https://aisel.aisnet.org/whiceb2015/40