The Effect of E-WOM Presentation Order on Consumer Attitude:The Moderating Role of E-WOM Sources

Authors

Hanchi Ye, School of Business Administration, Zhongnan University of Economics and Law, Wuhan, 430074, ChinaFollow
siqin Liu, School of Business Administration, Zhongnan University Economics and Law, Wuhan, 430074, ChinaFollow
jie Gong, School of Business Administration, Zhongnan University Economics and Law, Wuhan, 430074, China

Recommended Citation

Ye, Hanchi; Liu, siqin; and Gong, jie, "The Effect of E-WOM Presentation Order on Consumer Attitude:The Moderating Role of E-WOM Sources" (2014). WHICEB 2014 Proceedings. 92.
https://aisel.aisnet.org/whiceb2014/92