“Refunds” or “Discounts”? Exploring the Compensation Framing Effect on Consumer’s Perceived Fairness of Online Service Recovery

Authors

Hongqing Sun, College of Management, Zhongnan University of Economics and Law, Wuhan，430073, China
Dongjin He, College of Management, Zhongnan University of Economics and Law, Wuhan，430073, China

Recommended Citation

Sun, Hongqing and He, Dongjin, "“Refunds” or “Discounts”? Exploring the Compensation Framing Effect on Consumer’s Perceived Fairness of Online Service Recovery" (2014). WHICEB 2014 Proceedings. 90.
https://aisel.aisnet.org/whiceb2014/90