Abstract
With the development of information technology and social network, viral marketing model which is a newly network marketing has been adopted by most companies in the recent years. We use social network analysis to make the preliminary study on the diffusion mechanism of viral marketing, and focus on finding how to accelerate social contagion. This article offers some suggestions as the reference value to apply the viral marketing model for the companies in the future.
Recommended Citation
Ding, Huiping, "Study on Diffusion Mechanism of Viral Marketing Based on Social Networking Web Sites" (2014). WHICEB 2014 Proceedings. 67.
https://aisel.aisnet.org/whiceb2014/67
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