Abstract

When a company undertakes e-commerce transactions for the first time, most major web sites set the initial credit score of the company as zero, which making buyers and sellers can’t judge the partners’ credibility. In recent years, although commercial banks and some specialized credit rating agencies have established more comprehensive and scientific indicators for evaluating the credit of an enterprise, few scholars apply such credit evaluation indicators to the credit management of e-commerce business. Yu Yang and Guangxing Song (2009) put forward a method to convert the traditional credit rating from the credit rating agency—Standard & Poor’s into the initial credit score. Based on this work, the authors convert the traditional credit rating from the credit rating agency—Moody’s into the initial credit score, and compare these two methods, hoping to encourage companies with rating score to participate in e-commerce transactions with true identity. On the background of current internet real-name system implementation, our research is very important for enterprise credit management.

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