Abstract
The sharing economy is gaining traction in South Africa, with platforms such as Uber, Bolt, HomePlus, Kandua and AirBnB leading the way. Some studies are even predicting that sharing economy services could significantly boost the global economy, contributing several billions of dollars. As a result, issues such as social exclusion in developing countries might be reduced due to the success of sharing economy services. This qualitative study follows an interpretive philosophy and inductive approach. The targeted audience was the general public who utilises sharing economy platforms that facilitates handyman services. Twenty-two interviews were analysed. The findings provide policymakers with insights on possible interventions that need to be done to align with the people’s needs, concerns and preferences. Notably, the study found the affordance of increased inclusivity and equality and a contradicting barrier – increasing inequality. Additionally, the paper reveals a new gap (marketing) that is relevant, and actionable in South Africa.
Recommended Citation
Malatjie, Phaswana and Seymour, Lisa, "The Sharing Economy: How do the Affordances Influence the Continued Usage of Digital Platforms for Handyman Services in South Africa?" (2025). UK Academy for Information Systems Conference Proceedings 2025. 26.
https://aisel.aisnet.org/ukais2025/26