Abstract
With the growing popularity of social media, educators have been adopting social media platforms, such as TikTok, for learning purposes. Whilst the effectiveness of TikTok to increase learner engagement has been demonstrated, there was little evidence indicating the effectiveness of TikTok on actual learner performance through formal graded assessments. This study is one of the first attempts to investigate the effects of TikTok as a learning tool on learner performance. The findings from a controlled experiment indicate that TikTok had a beneficial impact on the learner's performance as well as self-perceived engagement in an introductory statistics course.
Recommended Citation
Jacobs, Aimee; Pan, Yu-Chun; and Ho, Yen-Chen, "More than just engaging? TikTok as an effective learning tool." (2022). UK Academy for Information Systems Conference Proceedings 2022. 3.
https://aisel.aisnet.org/ukais2022/3