Abstract

Servitization is a current organisational and, arguably a societal phenomenon which has received much attention in Marketing, Management and Operations literature. The term describes a process of business model reconfiguration which allows traditional manufacturers to change their focus from producing tangible goods to producing outcome-based services. The phenomenon is driven by development of new technologies such as Internet of Things (IoT), communication and integration platforms. The effects of servitization are manifold and wide-reaching, including re- und de-skilling of employees, reconfiguration of supplier-customer relationships, changes to consumer behaviours and creation of new virtual entry-barriers for manufacturers from developing countries. Yet, the Information Systems researches have not engaged in the debate. Comprehensive literature reviews from 2013, 2017 and 2019 mention no IS journals. The aim of this paper is to introduce the servitization phenomenon to the IS community and to spark a debate on our collective involvement.

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