Abstract

With the dramatic increase in sales based on digital media, much conventional wisdom concerning supply chains and marketing seems to be under challenge. Terms arise and shift meaning, without a clear framework within which we can build theories and understanding. This paper uses the term digital experience product for the class of items in which we are interested. It justifies this by examining all three aspects of such items. They are digital because that is how they are realized. They are experience products because their value is in the experience they provide. They are products, since they can be exchanged as items which are then owned, or licensed, or used/ experienced by a different person(s). Having reviewed these underlying concepts, a full and unambiguous definition is achieved and it is possible to define a direction for future research. The paper concludes with a look forward to where this will take researchers.

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