Abstract
Digitally engaged communities are virtual communities in the sense that they exist in a cyberspace connecting different people with shared interests. They provide real-world communities a place to come together using the Internet. The eventual success of digitally engaged communities cannot thrive without continuous users’ involvement and participation. Therefore, interests have been rising in studying the behaviour of continuous participation, and examining what influences the continuation of use of these communities. In this paper, we propose a framework explaining human behaviour and intentions of why would users continue or discontinue participating in digitally engaged communities and what sort of behaviours they might undertake. This framework is grounded on the decomposed theory of planned behaviour and consequently develops three main taxonomies along with their interrelationships: (1) the social influences affecting members’ attitudes, (2) the intentional value elements offered by the community, and (3) the behavioural roles played by members. Implications of the developed framework for theory and practice have been explained demonstrating its value and efficacy on helping decision and policy makers, service providers, users and developers in pertaining a successful operation of a community where value elements are offered, exchanged and met at the same time.
Recommended Citation
Al-Lozi, Enas and Papzafeiropoulou, Anastasia, "Developing a Framework Explaining Continuous Participation in Digitally Engaged Communities" (2010). UK Academy for Information Systems Conference Proceedings 2010. 5.
https://aisel.aisnet.org/ukais2010/5