Understanding Purchase Intention in Livestream Commerce

Authors

• Bidyut Hazarika, Western Michigan UniversityFollow
• Timothy McBush Hiele, RMIT University VietnamFollow
• Chi Minh Pham, RMIT University VietnamFollow
• Nishant Anand, UCLFollow

Comments

TPP-1025

Recommended Citation

Hazarika, Bidyut; Hiele, Timothy McBush; Pham, Chi Minh; and Anand, Nishant, "Understanding Purchase Intention in Livestream Commerce" (2026). ICIS 2026 TREOS. 8.
https://aisel.aisnet.org/treos_icis2026/8