The Impact of Multimodal Semantic Alignment on Avatar Consumption

Authors

• Shixuan Fu, University of Science and Technology BeijingFollow
• Xiaojiang Zheng, BI Norwegian Business SchoolFollow
• Honghui Guan, University of Science and Technology BeijingFollow

Comments

TPP-1193

Recommended Citation

Fu, Shixuan; Zheng, Xiaojiang; and Guan, Honghui, "The Impact of Multimodal Semantic Alignment on Avatar Consumption" (2026). ICIS 2026 TREOS. 69.
https://aisel.aisnet.org/treos_icis2026/69