Me or My Digital Twin? Rethinking Consumer Interaction in E-Commerce

Authors

• Savanid Vatanasakdakul, Carnegie Mellon UniversityFollow
• Chadi Aoun, Carnegie Mellon UniversityFollow
• Faiq A. Defiandry, Carnegie Mellon UniversityFollow

Comments

TPP-1102

Recommended Citation

Vatanasakdakul, Savanid; Aoun, Chadi; and Defiandry, Faiq A., "Me or My Digital Twin? Rethinking Consumer Interaction in E-Commerce" (2026). ICIS 2026 TREOS. 25.
https://aisel.aisnet.org/treos_icis2026/25