The Double-Edged Sword of Content Richness: Complexity in Influencer Videos

Authors

• Ying Wang, Northern Illinois UniversityFollow
• Jaeki Song, Texas Tech UniversityFollow
• Elina Tang, Northern Illinois UniversityFollow

Comments

TPP-1061

Recommended Citation

Wang, Ying; Song, Jaeki; and Tang, Elina, "The Double-Edged Sword of Content Richness: Complexity in Influencer Videos" (2026). ICIS 2026 TREOS. 19.
https://aisel.aisnet.org/treos_icis2026/19