Human-AI Synergy in Generative Artificial Intelligence (GenAI) Assistants: The Effects of AI Affordances on Consumer Values

Authors

Jung Hwan Kim, Appalachian State UniversityFollow
Sunyoung Cho, University of Texas Rio Grande ValleyFollow

Comments

TPP-1232

Recommended Citation

Kim, Jung Hwan and Cho, Sunyoung, "Human-AI Synergy in Generative Artificial Intelligence (GenAI) Assistants: The Effects of AI Affordances on Consumer Values" (2025). TREO (Technology, Research, Education, and Opinion) Talks. 146.
https://aisel.aisnet.org/treos_icis2025/146