Rethinking Celebrity Endorsement in the Age of AI: Introducing the Self-Influencing Model for Brands

Authors

Foluso Ayeni, Metro State UniversityFollow
Gideon Mekonnen Jonathan, Stockholm UniversityFollow

Comments

TPP-1174

Recommended Citation

Ayeni, Foluso and Jonathan, Gideon Mekonnen, "Rethinking Celebrity Endorsement in the Age of AI: Introducing the Self-Influencing Model for Brands" (2025). TREO (Technology, Research, Education, and Opinion) Talks. 103.
https://aisel.aisnet.org/treos_icis2025/103