Exploring the “BookTok” Effect - How a TikTok community is transforming the publishing industry

Authors

Nicolai Etienne Fabian, University of GroningenFollow
Katharina Drechsler, University of CologneFollow
Michelle Weck, University of MainzFollow
Edin Smailhodzic, University of GroningenFollow

Comments

t-1152

Recommended Citation

Fabian, Nicolai Etienne; Drechsler, Katharina; Weck, Michelle; and Smailhodzic, Edin, "Exploring the “BookTok” Effect - How a TikTok community is transforming the publishing industry" (2024). ICIS 2024 TREOS. 84.
https://aisel.aisnet.org/treos_icis2024/84