Influencers' Influence: Steering herding behavior in AI Technology adoption

Authors

Anjali Pathania, Central University of JammuFollow
Gowhar Rasool, Central University of JammuFollow

Comments

t-1025

Recommended Citation

Pathania, Anjali and Rasool, Gowhar, "Influencers' Influence: Steering herding behavior in AI Technology adoption" (2024). ICIS 2024 TREOS. 8.
https://aisel.aisnet.org/treos_icis2024/8