Exploring Virtual Identity Perceptions’ Impact on Social Media Behaviour: Assessing the role of affordances enabled by Multi-IS

Authors

Rishika Jain, Indian Institute of Management Kozhikode, IndiaFollow
Vishnu Prasad V, Jio InstituteFollow

Comments

t-1296

Recommended Citation

Jain, Rishika and V, Vishnu Prasad, "Exploring Virtual Identity Perceptions’ Impact on Social Media Behaviour: Assessing the role of affordances enabled by Multi-IS" (2024). ICIS 2024 TREOS. 182.
https://aisel.aisnet.org/treos_icis2024/182